You know that sinking feeling in the pit of your stomach when you get that letter that starts with “We regret to inform you that we are unable to offer you….” Maybe you don’t. But I sure do! It happened when I applied to college! I wanted to double major in Interior Design and Music so this particular school was perfect for me!
I was PISSED when I got that letter and rejected me! I was an ideal candidate! Everything about my application was spot on… except for me SAT scores (another embarrassing story for a different post). Other than that, there was no reason they shouldn’t have accepted me. Other friends got accepted that had worse scores than me and a lot less on their college resume! I couldn’t believe it!
Anytime I saw someone wearing a sweatshirt from that college or their car had a bumper sticker from that college I always thought to myself “What do they have that I don’t? They don’t want it as bad as me! It’s not FAIR!!!”
Oh, I was pissed!
That rejection didn’t stop me! It became my rocket fuel for my desire! My desire WAS going to become a reality!!!
I found out the exact pieces I needed to have in place so I could transfer in… and for the next two years, at a local private college, I became persistent and excelled in implementing those precise steps, it caused me to do even better, honing my skills and talents. I rose to the occasion, took persistent and took consistent action.
My dream may have been delayed by 2 years, but I made it… with flying colors! I transferred to the college of my dreams and the final 3 years of school were the best years ever! And I became an even better version of myself in the process.
Even if it feels like your dream is not unfolding like you thought or your dream seems to be shut down, DON’T GIVE UP!!
Keep taking guided, consistent action. Find out what it takes to make your dream a reality and then commit to doing it! Sometimes a “NO” is just an invitation from the Universe for you to say a bigger, louder YES!
That’s why I’ve put together The Coaching Business Roadmap To Success. A complimentary resource with the exact pieces and the precise sequence to set up your entire coaching business – from start to finish! Now you can simply take each step and turn your dream into a reality!
Click on the link below and grab your roadmap today!
I was at a Summit with some colleagues and potential referral partners and standing there in front of them, for my “Hot Seat Coaching,” I revealed that I didn’t have a clue what I was doing when it came to messaging… I had made it this far into my business career and I did not know how to talk about the results I helped people get. I did not know how to create marketing copy!
For them, it came easy. Most of the folks in the room were masters of marketing!
I’m a systems gal, not a “copy” gal… I love making things organized and efficient behind the scenes… not writing copy or marketing messages… I geek out over features and how the work… not over describing the end-result impact…
So, when it came to marketing in my business, I only knew how to talk about the features – my services and all about coaching… I assumed the prospect I was talking to would make the correlation about how coaching (and later in my case for software) would benefit their lives. I didn’t know I had to spell it out for them, much less how to actually articulate it or write about it in my messaging.
Sitting in front of that room at that Summit, it felt like I was “found out.” It felt like they knew I was the fraud I felt like inside…
They were all so gracious and provided such great insight, coaching support and ultimately showed me so much love that I couldn’t help but to transform this moment for myself!
I mean some of these folks could potentially get me in front of hundreds and thousands of potential ideal clients. So, I got super busy teaching myself everything I needed to know about copywriting. I knew marketing. I knew networking. Now I needed to know messaging and copywriting.
I couldn’t afford to hire an agency at the time to just do it for me… boy that would have been nice and don’t think I didn’t try. It was up to me. I had to learn this. I had to overcome this obstacle so when I created my marketing content people would understand the message I was conveying and they’d be interested in what I was offering. I could, however, afford to hire a coach who taught me how to write copy. It took 2 ½ grueling years of disciplined effort, consistent action and accountability from a writing coach to transform this feature-focused gal into a value-driven and result-based copywriter. I began to create compelling copy that generated hundreds of thousands of dollars in promotions and clients… And eventually I knew our market, our ideal client and our messaging so well that when I could afford to hire an agency I was equipped to hire the RIGHT fit for my message, passion and calling. I wasn’t blindly just dumping this necessary task into someone else’s lap without fully understanding it myself first.
As a result, I intimately know my ideal client. I deeply know their challenges and desires and because of that, I can create endless streams of resources, content, material and programs that generate revenue and serve my prospects and clients beyond their wildest dreams. And because I have the infrastructure in place behind the scenes, I can scale as big and as quickly as I desire.
In fact, that is why I’ve created The Coaching Business Content Creation Template to save you years of grueling struggle and embarrassment! In this Content-Creation Template I share with you the core foundation of creating compelling copy!
Click below to grab your copy and create compelling copy that easily attracts those you wish to serve! I walk you through it all in an interactive fill-in-the-blank template to make it Easy Breezy!
It’s finally here… our FREE Business Building Quest 8-day Workshop Series and to bring you the fastest and funnest way to start and scale a coaching business!
In this Opening Ceremony, I’ll share with you:
~ Your schedule of events
~ Free business and marketing resources, trainings and step-by-step guidance
~ An invitation to ask a different question
~ The 4 Stages of learning to share with your clients
We kick of this workshop series tomorrow (Monday) and the free resources we’re about to unveil will set you up to work smarter and not harder, make your life WAY easier and have a heck of a lot more fun while you set up, launch and manage your business!
Plus, I reveal my 3 secrets to exude passion and joy, to maintain your energy and expand your capacity to receive… even in the midst of the challenges of starting your business!
To follow along in this Workshop Series and get more details, support and fun, join our Coaching Lifestyle Facebook Group
Between September 2015 and December 2016, my life was filled with seemingly never-ending, unexpected tragic, devastating events that took me away from my business for extended periods of time… my mother passed away unexpectedly, close friends had a total-loss house fire and I lost my 5-year old Godson in that fire, family members got sick, surgeries… it just wouldn’t stop. And these weren’t just little things that I could ignore because I “had a business to run.” These were life-altering, life-threatening situations that required my full, undivided presence and attention. And that meant that I had to stop working IN my business and ON my business; sometimes for several weeks and in one case two months at a time. My mother was one of my best friends and shaped me into the woman I’ve become today. She was one of my true-believers for my business! She was a bright light that impacted the lives of many! And my Godson, Logan, his zest for life reminded me all the time to stop and smell the roses (or in our case, eat some macaroons and drink some lemonade) every chance you get! There isn’t a day that goes by that I don’t think of these two beautiful souls.
A few weeks into me being away from my business with my mother while she was sick, it dawned on me “wait a minute, my business is still running and I’m not even there!” Because I had my business organized and systems and processes in place in the back end, much of my business was automated and running itself… and because it was organized, automated and streamlined, it was easy for team members to quickly step in and run it for me… my business continued, even in my absence. I didn’t have to choose between business and family. My business was running, revenue was being generated, clients were being supported, programs were being launched and at the same time I was able to put my attention on my family and my own self-care.
This continued off and on over several months and as it turned out, when we reached the end of 2016 we discovered we’d had our best year ever! Because we had the back-end infrastructure in place that allowed my team members to step in and basically do my job, the business continued to thrive. (Thank God for organization and for team members)
I never wanted to be in a place where I had to choose between my business or my family. Both are equally as important to me. Heck, when you launch your own business, it’s like giving birth and it’s your baby.
I was and still am deeply…profoundly grateful for my sense of organization, efficiency, infrastructure, systems and to my team for keeping the business thriving.
Sadly, for most entrepreneurs their business is 100% dependent on them. If they have to stop working, their business ceases to exist! It doesn’t have to be that way… with a little bit of time and attention on the back-end of your business your system can run the business and you can manage the system (or a team member).
When you know the pieces and the best practices and what to put in place in the back end so your business is running like a well-oiled machine… that’s the power of a leveraged and optimized back end. You never know what is going to happen in your life… there is never a time like the present to get prepared so your business can thrive no matter what life brings your way!
In fact, I’ve created The Ultimate Coaching Business Blueprint so you know EXACTLY what you need to have set up in the back end so your business is organized, streamlined and automated. I’ve also created an accompanying video training, “The Fastest & Funnest Way to Scale a Coaching Business,” where I take you on a deep dive of understanding these pieces and how the work together in the back end of your business!
So, click the link below and grab your copy of this FREE resource today!
Understanding the distinction between a hobbyist and a business owner is a crucial step in your entrepreneurial journey. This single insight can seriously impact the level of success you experience in your business and with your coaching!
Failing to understand it may cause you to hit the upper limits of your success without your even realizing it … and no matter how great your efforts, you will not see the results you desire. (Cue the ominous-sounding “dun dun dunnn.”)
But you can ensure you’re taking your coaching from hobby to profitable, thriving business by following the steps of the entrepreneurial journey outlined below, which I like to describe as rungs on a ladder:
Technician
Hobbyist
Business Owner
CEO
Shareholder
Rung 1:A technician typically someone who secures a job doing something she’s really good at, and that she truly enjoys doing.
Rung 2: A hobbyist. Most coaches/entrepreneurs have the courage to move beyond Technician, to Hobbyists, and that’s where they often get stuck. They fail to move on to the next rung: Business Owner.
Why?
Because while they set goals and intentions as Business Owners, they operate from the mindset and commitment levels of Hobbyists.
Here’s the great news:
When you can bring your mindset and actions into alignment with your goals and intentions, you can finally move from Hobbyist to Business Owner … and reap the rewards, which include increased cash flow, greater fulfillment, and more FUN!
As a quick note, neither Hobbyist nor Business owner is “good” or “bad,” “right” or “wrong.” They’re just two different ways of running a business.
The point here is that to achieve the level of success you desire, your mindset must align with your goals and intentions. When you create this alignment, you experience peace, results, and happiness.
Take a look at the following chart, which outlines the distinction between Hobbyist and Business Owner in several key areas of a business.
Thanks to all of the above, Business Owners coach more clients, make more money, and make a far greater difference in the world.
Now, both Hobbyists and Business Owners can be great coaches.
They just have different mindsets, actions, and goals for their business.
So let me ask you an important question:
Are you reaching the level of success you desire? Are you making the impact you want to make?
If you are, then exactly where you are is perfect, whether you’re a Hobbyist or a Business Owner.
If you’re not, take a closer look at the distinction between Hobbyist and Business Owner to identify where you are and where you want to be.
Then, place your attention on closing that gap, by leveraging your time and resources to get the best possible results. Create systems that generate consistent outcomes in each specific area of your business (list-building, enrolling, onboarding, supporting, etc.).
How do you leverage your time and resources? Ask yourself how you can streamline, organize, and/or automate your business’s back-office tasks so you can free up your time to focus on doing what you love while powerfully serving more clients and scaling your business.
As you move up to the next rung of the ladder on the entrepreneurial scale, you’ll start experiencing the level of success you envision for yourself, while having the desired impact you wish to have on this world.
Sounds pretty awesome, right?
I’d love to hear from you, now! Which of the seven distinctions I mentioned above is getting in the way of you being the best business owner you can be, keeping you “stuck” on a certain rung of the ladder? Share your answer in the comments section below!
Technician
Hobbyist
Business Owner
CEO
Shareholder
Are you reaching the level of success you desire? Are you making the impact you want to make?