The Coaches Console is now a multi-seven-figure business (can I get a “woohoo”?!)—and I can tell you this: it’s built on a solid foundation of networking. Now, you may think you’ve got networking all figured out: go to an event, give a business card, take a business card, and voila! You’re building your connections, your network, and your company. Right? Wrong! There’s one major rule of networking, and I think you should break it, every time! Watch the video below to see what it is, and what I suggest you do, instead.
Now that you know what not to do at networking events, and how to ensure you leave each one in complete control of the follow up, you’re on the right track to grow your business efficiently through networking. Which means you’re also on the right track to improve your chances of booking sample sessions, growing your mailing list, and increasing your conversion rates. (So exciting!)
Next, I’d like to offer you a complimentary resource designed to teach you the step-by-step process to brand and launch your coaching business and generate consistent income. It’s The Ultimate Coaching Business Blueprint: The Behind-the-Scenes Magic That Creates a Smoothly-Running Coaching Business, and its accompanying training video. Download both, at no cost, here:
How I maintain my energy when delivering a three day live retreat for our high end group coaching program
Hey, good morning! It’s Melinda here and I’m sitting out here in the early morning on my back porch, overlooking my backyard and I’m just taking it all in, because we just finished our three-day live retreat with our Accelerator Coaching Program. And I was asked many times throughout this program: “How ar you keeping your energy up?” Because not only did we meet and have sessions from 9:00 to 5:00 every day, but then after one day we all loaded up and went to Kate’s house and had a cookout and dinner. And in the next day we all loaded up and came to my house and had a full-moon fire circle and dinner and we connected and had a lot of fun. And so it was non-stop, consistently for the past three days. And people were asking me: “How are you doing this? How are you facilitating the sessions? How are you then still staying connected with us and keeping your energy up?”
And here’s my secret: it’s all about the self-care. People over rate and overlook this and you cannot miss this one thing. And here’s how I do it: I make sure, before this ever begins, before we ever come into this event I have done self-care and I have filled myself up so much that I am giving of the overflow with my energy, my emotions, my brainpower, so that when the event starts I’m from the place of overflow, so I have a lot to give right from the beginning. And then throughout the event I’m doing little significant things to maintain my self-care; it might be take five minutes, go out, walk outside barefoot in the grass and soak in some vitamin D and sun, it might be taking a few dance breaks privately on my own and moving the energy through my body so it’s not staying stuck anywhere. But I maintain my self-care throughout it all. And then I have already planned my self-care afterwards, so I know I don’t have to worry about being depleted because I’ve got my self-care plan in place, so when this is done I’m taking care of myself to rejuvenate again.
So that’s today. Our live event ended yesterday, I had my team over here for one final debrief digestion and ritual last night, we were here until about ten o’clock, and now today, tomorrow, Monday – complete self-care, total relaxation, juvenation, doing that which lights me, up so I can bring myself back to overflow. So when you maintain your self-care you can maintain your energy even when you’re on or delivering. A lot of the facilitators and teachers that I’ve been around, they do it in peaks and valleys; they’re on, give, give, give, deplete, deplete, deplete, then they crash and burn. And they have to be disconnected, they can’t interact with their people. And a lot of times I hear other teachers and facilitators say: “Well, after I’m on the stage I have to go away and I’ve got to recoup and I can’t be around anybody or else they’ll suck the energy out of me. I’ve got to protect my energy.” And my belief is that when you practice extraordinary self-care in the
midst of what you’re delivering, what project you’re working on, what job you’re in you can be on because you are taking care of your energy and yourself.
So I just wanted to share that with you as I’m in the midst of my self-care. This is the only work I’m gonna be doing, but this was really heavy on my heart and I wanted to share this with you, because I think a lot of people can benefit this. So remember: self-care is not a reward for what you do or a project completed; it’s a requirement for what’s to come. Let’s self-care be on both ends and throughout everything and you’ll maintain your energy. Alright, I got to go do nothing.
If you’re looking for new clients, then it only makes sense that you’d be focusing on getting new clients. But what if I told you that’s all wrong? I’ve got news for you: it is! There are far more effective ways to find new clients and grow your coaching business and chances are, you’re overlooking them. I explain, in this new video. Check it out here:
I’d like to offer you a complimentary resource designed to help you leverage your time, money, energy, and resources to run your business like a well-oiled machine! It’s The Coaching Business Roadmap to Success: The Precise Sequence to Set up and Launch Your Coaching Business—Fast! Go here to grab it:
Melinda: Hey! I just want to share this morning with you three of the most overlooked places that you might find new leads and new clients.
A lot of times, people even don’t even think about this, they spend most of their time focusing on the next new client. And maybe you’ve heard: it costs more money to find a new client and get a new client, than it does to re-engage an old client. And that’s the first thing I want to share with you. Your former clients are a great source of new clients! Because your former clients may be in the business that you’re in if you’re coaching. Maybe they graduated from your work; they did a six-month coaching package or a three-month package, or maybe they’re with you here and they graduate it and it’s been a year or two since you’ve worked with them. Reaching back out to them, setting up a three-part/three email campaign to re-engage them, reconnect with them, remind them of the power of what happens when they’re supported.
And coaching can often remind them and prompt them of where else they might need support in their life. So re-engaging former clients – and that’s true, whether it’s in your current business, or the former clients from the previous job that you used to have, maybe the corporate job that you have, or a different business that you used to work in – engaging those former clients is a great place to get started.
The second thing I want I want to share with you is former colleagues in previous jobs. A lot of times, when we leave those jobs, or leave that world – hopefully you didn’t burn any bridges – but a lot of times we’re like “alright, that’s done, next chapter, only focus forward.” And a lot of times, your former clients, your former bosses, managers, colleagues, co-workers – they are a great source of clients and leads. They may not be your ideal client, but when you can update them on the new stuff that you’re doing in your world, they might be a great referral source, if not a great client. So make sure you’re not overlooking former clients. It’s a great way to reengage with them! Again, set up a three-part email campaign to let them know what you’re doing, share a lead magnet, to invite them to your mailing list, and share a story about how the power of coaching creates powerful transformation.
And then, the third most overlooked place, is to get interviewed. It sounds so simple, and a lot of people don’t think about this. Getting yourself out there in established circles, people are looking for great content, great people to bring great content to their audiences. And so, consider finding places to get interviewed about what you’re passionate about. Get interviewed, whether it’s being interviewed on a Facebook group, being interviewed on a blog, being interviewed on a podcast. And then you’ll have that link that you can then share with the people you come in contact with, or give to people that might become referral partners of yours.
So just real quick I wanted to share those three things with you, making sure that you’re not overlooking them, and you’re not working harder than you have to. So go out there, and go through your current contacts. Pick up your phone and find out who on your list of contacts might be former clients, former colleagues, might be a great source for getting interviewed.
Work smarter, not harder! Then we can have a lot more fun.