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Get Your Prospects from Pain Island to Pleasure Island: Stop Selling the Boat

When someone—a potential client or referral partner—asks you what you do, are you selling the boat? We know … right now, you may be thinking, “I’m a coach. I’m not in boat sales. What the heck are you talking about, Melinda?” Stick with us, here. You may remember our Pain Island/Pleasure Island diagram, which shows […]

The Truth About Follow-Up: Why 5 Is The Magic Number (Part 1 of 2)

Lately, we’ve written a lot about making money in the niche of your choosing, whether that’s tennis players who want to stop losing, or start-up coaches who want to streamline their businesses so they can make a bigger impact while enjoying the perks of business ownership (and anything in between!). Once you’ve defined your niche […]