As you begin the process of setting up your coaching business, you may be realizing that the running of your business can be just as time consuming as the actual coaching, if not more so!
You know it’s part of running a business, but you definitely prefer the coaching part of the business!
When it comes to running a business, there are many, many moving parts: that is, if you want to grow your business into a thriving, profitable, world changing venture (and I am pretty sure you do!).
I call these moving parts Best Practices: finding new leads, growing a contact list, converting prospects into paying clients, and getting paid while providing those clients with exquisite customer support.
If you don’t consciously learn and implement these Best Practices, then you often end up creating random steps in reactionary mode as various things come up. The back end of your business is clunky, at best.
Here’s a brief rundown of Best Practices in the five core areas of your business:
The #1 Way to Generate New Leads: Create an opt-in form with automated follow-up email sequences.
The #1 “Keep in Touch” Marketing Strategy: Post articles, consistently, on your website.
The #1 Way to Convert Prospects: Offer effective enrollment conversations, or sample sessions.
The #1 Way to Quickly Onboard New Clients: Create online client agreements and a private client portal to provide and drip content and material over time.
The #1 Way to Support Clients in Creating Optimal Transformation: Provide exquisite client support.
The #1 Way to Get New Clients: Word-of-mouth marketing, or referrals, through an automated testimonial- and referral-gathering process
For every Best Practice, there are 27 core elements required to implement each of them. And within those 27 core elements, there are innumerable nuances as you apply and optimize them. This applies no matter whether you want five clients or 25 clients.
Of course, for each Best Practice, there is also a great technology you can use! And for every technology, you’ve probably received a recommendation from a colleague, a mentor, or a friend. You likely have a list of seven or ten different technologies, right?
When you get right down to it, being a coach-preneur almost requires you to be a technology master as you ensure those technologies are working together.
But is that really how you want to be spending your time?
A recent conversation I had with my friend, Christy, illustrates this perfectly.
Christy is burnt out at her job in higher education. She’d like to start a business helping teens live their lives fully in this world. As she began to think and talk about her new passion, the sparkle came back to her life. Her passion transformed her.
She was excited and tuned in to her higher calling.
Synchronistic things began to happen for her. One day, she sat next to a woman on a plane and shared her desire to start a new business. When that woman heard Christy’s story, she said, “I’ve had my own coaching business for years. Here’s everything you need to get started.”
She went on to list out innumerable “necessary” technologies, including those to accommodate:
A contact list
As Christy told me what this woman had advised, my heart sank.
While the woman had given Christy hope that her dream was possible, and she’d also given her specific tangible resources she could use to make that dream reality, Christy didn’t realize the path she’d just put herself on.
At The Coaches Console, we believe there are two paths a coach-preneur can take when setting up his or her business:
1. The Piecemeal Path
2. The Proactive Path
Christy’s enthusiasm, fueled by the woman on the plane telling her that her dream was doable, meant she was ready to do whatever it took to make her business work. She was one step away from blindly embarking on any journey just to see her dream become reality.
In other words, by exploring all these different technologies, Christy was headed down The Piecemeal Path! This is a trap many startup coach-preneurs experience because they don’t know what they don’t know.
Christy was about to spend hours and hours learning between seven and nine different technologies, which, when combined, would cost her between $349 and $532 per month!
Her excitement and enthusiasm were blinding her to the long-term effects of following this path.
When you’re on The Piecemeal Path, you’re asking yourself, “How can I address this one part of my business?” You’re taking a microscopic, small-scale view of your business, solving one immediate problem at a time. And one by one, you put in place systems to address each part—email, lead generation, content delivery, scheduling, etc.
=> The result: you end up using several technologies—seven to nine on average! Not only is this time consuming, but it’s also expensive, and can cost hundreds of dollars per month.
If you’re like so many of the coaches we work with at The Coaches Console, you don’t want to spend all your time on technology—you want to spend it working with clients, creating programs, and being supportive.
To get to that place, consider asking yourself a question that’s different from the one above:
“How can I address ALL the necessary parts of my business?”
Exploring the answer to this question requires you to take a broader, longer-term view of your business. Answering that question puts you on the Proactive Path. The Proactive Path requires you to spend a bit of time up front to understand the Best Practices I mentioned above, as well as how they all work together in an integrated way (well-oiled machine, baby!).
Once you understand those elements, and put a system in place to streamline and execute them, you can generate consistent results.
That system is The Coaches Console.
You see, The Coaches Console is the answer to that question, “How can I address ALL the necessary parts of my business?”
It’s one, pre-built, integrated technology, specific to the coaching industry, that enables all the parts and pieces of your business to become a well-oiled machine that’s always working on your behalf, generating consistent results on an ongoing basis.
It frees up your time, money, and energy so you can put them towards tasks and activities that positively impact your bottom line and the transformation you provide to your clients.
So, now, I’d like to ask YOU a question:
If you had to choose between working harder and working smarter, which would you choose?
I’m pretty sure you’d choose to work smarter—that’s why you’re here, right?
To work smarter and accomplish more in less time, with less work, it’s optimal to have one platform that can handle all the elements of your Best Practices for you. It’s even better when that platform is pre-built for coaches, and is meant to serve as the foundation of a growing, thriving business.
By taking the time, up front, to learn how to work smarter, using a single platform, you’re saving yourself tons of time, energy, and money in the future as you grow a coaching business with a streamlined, organized, automated back end!
Complete this two-part exercise to determine how much time and money you spend on managing the various technologies you’re using now.
Write down every technology you currently use for your business, and its cost, from website hosting to shopping cart, to online calendar to course and content delivery. Use the Technology Comparison Chart for ideas. Add up their monthly or annual costs to determine how much you’re spending all together.
For one week, track the time you spend managing the different technologies you’re using. Multiply the number of hours by your own hourly fee to determine how much the management of these technologies is costing you in billable hours. Or, if you pay a VA to manage these technologies, write down the number of hours you’re paying her for. Then, consider this: on average, members of The Coaches Console report spending just two hours per week managing their Console Systems. That equates to roughly 20 minutes per day!
If you’re ready to work smarter, and to follow The Proactive Path to a streamlined business that allows you to focus on coaching, supporting, and nurturing your clients—and making a big impact and a great income—then go here to download your complimentary Technology Comparison Chart, which is designed to guide you in streamlining the back end of your business!
by: Melinda Cohan
This article is the fifth in our series, The Success Path. In the first article, we explained that The Success Path is a five-stage path coach-preneurs journey, as they go from coach, to startup business owner, to CEO. To navigate the journey successfully, it’s important to complete each stage before moving on to the next. In the exercise at the end of the first article, we helped you identify where you are now on The Success Path, and what you need to do to continue on this journey to whichever stage you consider your final destination. In the second, third, and fourth articles, respectively, we went into depth about The Declaration, Transition, and Attraction Stages: what they are, what you may face when you’re in them, and what you must do before moving on to The Attraction Stage. We recommend reading the previous articles in this series here, before reading the article below:
Article 1: The Start-Up Entrepreneur’s Success Path: The Critical Process of Mapping Your Route to Success
Article 2: The Declaration Stage: Commit to Creating the Success You Dream About
Article 3: The Transition Stage: Where the Magic—a.k.a. Preparation—Happens
Article 4: The Attraction Stage: Avoid Overwhelm and Prep for the Magic
If you’re like so many of the coaches we work with, you’re passionate about making a difference. You want to guide people to creating transformation in their lives, and the more, the better!
But you’ve gone into business for yourself because you’re seeking balance. You want to be your own boss, make your own hours, and experience the freedom of business ownership.
You may wonder if you can make a big impact and experience that freedom, at the same time.
At The Coaches Console, we are firm believers that you can – when you have the right systems in place.
When it comes to The Success Path we outlined in the first article in this series, that’s what the fourth stage, the Evolution Stage, is all about: leveraging and growing your business.
It’s about reaching a greater number of people—expanding your impact—while working less and earning more money.
Your focus during the Evolution Stage is to create and implement the tools, resources, and materials necessary to bring automation to your business, add additional revenue streams, and work fewer hours … all while working with more clients, supporting them in exquisite ways, and earning more money.
Yes! This is the sweet spot!
What you may be experiencing if you’re in the Evolution Stage:
As startup coaches traverse the Evolution Stage, they’re gaining momentum and confidence!
You have your online Client Agreement in place, as well as systems for managing and tracking your payments and finances. You’re converting a majority of your sample sessions, and you’re supporting your clients. They’re experiencing great transformation, and you’re receiving incredible testimonials and case study stories from them. Things are moving along in your business, and you’re feeling great about the lifestyle and business you’re in the midst of creating.
Now, it’s time to leverage!
The Evolution Stage is all about applying the “wash, rinse, repeat” concept to your business—so that many aspects of your business can run on autopilot.
To illustrate the feelings you may be experiencing, I’d like to share a few snippets from conversations I recently had with startup coaches who are in the Evolution Stage.
“I’m missing upcoming goals and deadlines for clients.”
“I’m starting to lose clients because I don’t have a system that keeps them engaged.”
“If I do my job well as a coach, I coach myself out of a client. I don’t know how to keep clients coming back for more when there are so many other ways I can support them.”
“I just don’t have enough time to get everything done.”
“I love the work I’m doing and I want to keep working with more and more clients, but I just don’t see how that’s even possible; I don’t have enough time!”
“I feel like there are a ton of missed opportunities that I just can’t take advantage of because I just don’t have the time.”
What you should know:
If you want to continue to grow, you can’t do it alone. Leverage your time. Get support!
Many coach-preneurs in the Evolution Stage continue to do everything on their own, from marketing to scheduling to invoicing to meeting with clients. As they begin to offer group programs, they still do everything on their own.
To these people, we say: stop! There simply aren’t enough hours in the day for you to do it all. It’s time to get help.
This is precisely the time in your business when it is critical leverage your time. How? Get help! Hire a certified VA, a bookkeeper, an accountant, and so on.
Now, we’re going to walk, step-by-step, through the three core components of successfully traversing the Evolution Stage, so that you can truly leverage your resources – specifically, your most valuable resource: time.
Here we go!
The three core components of the Evolution Stage include:
Giving Your Clients Exquisite Client Support.
Exquisite Client Support empowers clients to create new habits, and therefore, to experience real transformation!
A hobbyist’s approach to supporting her clients is just showing up for the coaching sessions and providing great coaching. As a business owner, you realize there is more to being a coach-preneur than simply showing up for coaching.
You want to provide support to your clients before, during, and in-between sessions.
Furthermore, you want to leverage your time so that you can work with more clients in less time, and earn more money.
So the Evolution Stage is not only about offering Exquisite Client Support; it’s also about doing so in a way that doesn’t take up more of your time. Although that may sound tricky, it’s not.
It’s all about streamlining and automating the support in a secure and confidential way.
The key to streamlined, automated Exquisite Client Support: replace email with a private client portal.
Many startup coach-preneurs use email to share documents and forms, provide resources, and support their clients. Traditional email is not dependable, secure, or confidential. It’s time consuming, too, and it requires you to work harder to engage and support your clients.
That’s why we consider the private portal the backbone of Exquisite Customer Support. The private client portal is a secure, confidential place where your clients can get everything they need (a welcome packet, intake forms, scheduling information, session notes, homework, and more). This allows you to automate the delivery of any and all materials they need, when they need them. Plus, it gets your client organized, which ultimately ensures they get better results on the investment they made with you.
With a great private client portal, you can:
Include a session prep form that supports your clients in preparing to make the most of their coaching session with you.
Provide content and material to clients, to support them during their transformational experience.
Provide a recording of each session, as well as a post-session recap form that supports clients in integrating what they learned into their daily life.
Allow clients to schedule (or re-schedule) sessions to avoid the back-and-forth email nightmare that can sometimes occur.
Provide a secure way for clients to have access to you between sessions for “just-in-time coaching,” whether they want to share celebrations and big wins, seek support on urgent challenges, and upload material for you to review.
The bottom line is that a private client portal allows you to be extremely professional with your clients … and it frees up your time to focus on revenue-generating activities, including coaching more clients.
Here is a real-life illustration of the results you experience when you switch from using email to using a private client portal to offer your clients that Exquisite Client Support:
“I was trying to make it all work with Word and traditional email—or snail mail—and it was too cumbersome and time consuming for me and for my clients. I chose Coaches Console because there were so many details and I needed a single, secure online place to keep track of them. The Coaches Console helped me build my business more easily, and it now allows me to do more of the coaching and less administration. My clients and I stay connected between our sessions, in a way that is more secure and personal than we could with regular email. I don’t have to remember to send them a welcome packet; my system does it for me. And it gives my clients everything they need to know, in bite-sized pieces. It stops the overwhelm for my clients, and I notice they are applying the information more consistently than before, which helps their progress.”
When you’re in the Evolution Stage, you spend less time on the back end, administrative tasks, and technology … and more time on coaching!
Now you’re prepared to work with a greater number of clients in the same amount of time. In other words, you’re prepared to have a greater impact while enjoying the freedom and flexibility of the Entrepreneurial Dream!
Getting More Clients.
This is where the “wash, rinse, repeat” concept comes into play. During the Evolution Stage, you continue to research how effective your lead generation tools are, and make the necessary modifications to ensure it’s bringing in ideal clients who are ready to work with you.
You can continue to provide free resources, fill your funnel through various marketing activities, and take prospects through your sales funnel from free gift to sample session to enrollment conversation to onboarding to engagement.
Just keep workin’ it!
Pretty soon, you’ll reach your desired number of clients and/or the level of revenue where you want to be, while working the number of hours you want to work.
Leveraging Your Time.
As we mentioned at the beginning of this article, many coaches go into business for themselves because they want to make an impact while enjoying the freedom and flexibility entrepreneurship provides.
Of course, there are countless definitions of “success.” Some coach-preneurs simply want to supplement an existing income, while others want to make six figures.
That’s the awesome thing about the Evolution Stage: this is where you get to decide what YOUR version of “success” is, and leverage your resources accordingly.
There’s one thing most definitions of “success” have in common, though: making more money while working fewer hours, so that’s why we’re sharing some of the best ways to leverage your time, here:
- Hire other people to take on the tasks that are not in your zone of genius. The most common first hires are a bookkeeper and a VA (Virtual Assistant).
When you’re a startup coach-preneur, it may feel difficult (or even impossible!) to think about paying someone else to do tasks that you could do yourself (even if you’re mediocre at doing them). But don’t you want to free up more of your time? When you invest in someone who is highly- proficient at those tasks, it takes them a fraction of the time that it might take you to do it.
I know, because I’ve been there (Melinda, here!). When we first started The Coaches Console, I did all the books and financial tasks for our business. I was pretty smart about it, and I could manage QuickBooks. Initially, this was necessary, because we just didn’t have the money to pay someone else to do it.
Then, we bumped into that moment: the moment where we realized I needed to spend my time marketing, networking, and selling. The more time I spent on the books and financial reports (which, of course, are vital), the less time I was marketing. So we were saving money by not paying someone to keep track of our books, but we were likely losing money in terms of bringing in new business.
Long story short, we hired a bookkeeper. And it took her 20 minutes to do what it had taken me half a day to do! True story. Not only was our cost low in hiring this bookkeeper, but it freed up a significant amount of my time to spend marketing, networking, and bringing in more clients and money.
- Create leveraged programs.
As you work with more and more clients in a one-on-one setting, you’ll naturally find yourself repeating some of the core, basic teachings and inquiries that you provide to your clients.
This is an indicator that you’re ready to create a group program so you can put multiple people in the same room (literally or virtually) and address these commonalities to the group all at once.
Now, many startups feel stumped when it comes to creating content for group programs.
But once you’ve worked with lots of clients one-on-one, you’ll be gathering research about the best process to move your clients from Pain Island to Pleasure Island effectively. Then you can easily compile that learning into a group program and work with multiple people at once.
That being said, to leverage your time, take the common questions, exercises, analogies and resources you encounter during your one-on-one sessions, and turn them into:
A DIY (Do-It-Yourself) or home study course your clients can take themselves through.
A group coaching program.
Teleclasses or webinars.
The Evolution Stage is all about leverage. So here is an exercise for doing so:
Step One. Review and analyze your last five to ten clients. Jot down what their challenges were, what their desired outcomes were, what kind of challenges they brought to your sessions, which coaching questions you asked them, and which resources you shared with them.
Step Two. Use those commonalities to create group programs.
Evolution Stage Mantra. To Leverage My Time, I Need Support.
Complete the exercises in this post, and enjoy the entrepreneurial freedom you work so hard for! If you’re interested in stepping out of your business to work ON it, rather than IN it, you may eventually choose to move on to the next stage, The Expansion Stage. (This is where you scale your business so that you can work minimal hours while making more money and a broader impact! FREEDOM!)
by: Melinda Cohan
This article is the fourth in our series, The Success Path. In the first article, we explained that The Success Path is a five-stage path coach-preneurs journey, as they go from coach, to startup business owner, to CEO. To navigate the journey successfully, it’s important to complete each stage before moving on to the next. In the exercise at the end of the first article, we helped you identify where you are now on The Success Path, and what you need to do to continue on this journey to whichever stage you consider your final destination. In the second and third articles, respectively, we went into depth about The Declaration and Transition Stages: what they are, what you may face when you’re in them, and what you must do before moving on to The Attraction Stage. We recommend reading the first, second, and third articles here before reading the article below:
Article 1: The Start-Up Entrepreneur’s Success Path: The Critical Process of Mapping Your Route to Success
Article 2: The Declaration Stage: Commit to Creating the Success You Dream About
Article 3: The Transition Stage: Where the Magic—a.k.a. Preparation—Happens
To illustrate the importance of preparation when it comes to the Attraction Stage, I’d like to paint pictures of two different scenarios for you.
Scenario One: It’s Monday, and you have a ton to do. You have to take the kids to school, then go grocery shopping. After you get home and put the groceries away, you have to put dinner in the slow cooker, make a few quick calls, and then go pick up the kids and take them to their track meet. Here’s how it goes down: you wake up late because you hit Snooze on your alarm. Then, you rush to get the kids ready, and barely make it to school on time. Because you were running behind, you didn’t have time to clean out the trunk of your car from all the weekend shenanigans. Now, you don’t have anywhere to put groceries, so you have to rearrange the car to make space. When you get home, you realize the fridge is full and you have to throw away some leftovers before cramming the groceries inside. You’re now running behind, so you throw the ingredients in the slow cooker and hope you’ll have time to make those calls tomorrow.
Scenario Two: It’s Sunday, and you know you have a ton to do tomorrow. You have to take the kids to school, then go grocery shopping. After you get home and put the groceries away, you have to put dinner in the slow cooker, make a few quick calls, and then go pick up the kids and take them to their track meet. So, you take a few minutes Sunday to have the kids help you empty out the trunk of your car, so you have room for the groceries in the morning. You set up your slow cooker and clean out the fridge. You set your alarm so you can get up 15 minutes early. Here’s how Monday goes down: Even though you hit Snooze, you still have plenty of time to get the kids ready and get out the door on time for school. You get to the grocery store and put the groceries in the trunk before driving home to put them away in your cleaned-out fridge. You have a few minutes to spare, so you make your phone calls before putting dinner in the slow cooker. Then, you have a few minutes before leaving to pick up the kids, so you check off an item from Tuesday’s to-do list.
So, what is the key difference between these two scenarios? Scenario One forced you to be reactionary, right? Whereas in Scenario Two, you were proactive. You anticipated issues before they happened, and you saved time and energy because of it.
When it comes to The Success Path we outlined in the first article in this series, that’s what the third stage, the Attraction Stage, is all about: proactively attracting clients to your business.
It’s about being prepared to have those enrollment conversations.
Your focus during the Attraction Stage is to create and implement the tools, resources, and materials necessary to enroll and onboard new clients.
What you may be experiencing if you’re in the Attraction Stage:
As startup coaches traverse the Attraction Stage, they’re gaining momentum as they put into place the systems for growing their business.
You have all your contacts organized into one place, and you’re equipped, confident and ready—no, prepared!—to get clients! You’re clear on your commitment to pursue your dreams, and you have a thorough understanding of the best practices you need to set up to start and run your business.
This is where overwhelm can creep in, if you don’t have the tools you need. It’s also where things really get exciting. It’s where you finally get to start working with people, making that impact about which you’re so passionate.
So, ARE you ready?
To illustrate the feelings you may be experiencing, I’d like to share a few snippets from conversations I recently had with startup coaches who are in the Attraction Stage.
“I don’t know how to brand myself so I don’t even know how or where to start to get clients or market my business.”
“There are a lot of ways to attract clients; how do I know which one to choose?”
“I know this sounds silly, but I just don’t understand how to get clients; when someone seems interested in what I’m doing, what do I do next?”
“I’m trying to create a marketing plan that is consistent without being overwhelming.”
“I hate marketing, I just ignore it!”
“I need more confidence and a specific marketing plan to connect with prospective clients.”
What you should know:
It is critical that you’re proactive!
Many coach-preneurs in the Attraction Stage are reactive when it comes to enrollment conversations. This is where they get into the “Oh, Crap! Now What?” business model, and they’re forced to scramble behind the scenes to figure out how to get the results you need. This is a stressful way to find clients and build your business, to say the least.
That’s why the key here is to put your client agreement and onboarding process in place BEFORE you show up for the enrollment conversation, so you’re able to leverage the “yes” when someone decides to work with you.
If you don’t have these things ready to go, a new client may have to wait hours – or even days – until they’re officially onboarded. That means you risk creating a time gap that allows their gremlins creep in, causing them to get cold feet. On the other hand, when your client agreement, welcome packet, autoresponders, and client portal are in place and automated, everything is seamless, and your new client experiences immediate engagement … and you can leverage his or her, “yes.”
This stage is all about the enrollment conversation. While some startup coaches refer to this as a “sample session,” “discovery session,” or, “initial consultation,” the focus of this session is to get them to a solid, confident decision about what their best next step is.
Yes, you will provide some coaching and value during this conversation, but the point isn’t necessarily to get them to hire you; it’s actually to tap into your greatest skills as a coach and support these people in gaining clarity on their next steps.
Specifically, it’s about you guiding them to clarity about where they are now, where they want to be, and identifying how committed they are to making the decision to get the results of which they’ve dreamed—which is the heart and soul of an enrollment conversation.
So many coaches show up for sample sessions thinking all they need to do is great coaching. But this is more than just a conversation! There is more to be done behind the scenes to facilitate an effective enrollment conversation.
That’s why, now, we’re going to walk, step-by-step, through the six things you must have in place during the Attraction Stage, to ensure you’re fully prepared for kick-ass enrollment conversations.
Here we go!
Six things you must have in place to move through the Attraction Stage effectively:
An easy way for prospects on your contact list to book a sample session with you when they’re ready.
An ability to send appointment reminders. These appointment reminders should:
Be branded, so you create brand consistency.
Be specific, so there is no question about who is contacting whom, at what time, and in which time zone, as well as on which platform (phone, in-person, Skype, Zoom, Bridgeline, etc.).
Include a quick link to an easy session prep form to help your prospect get organized in advance, so they can make the most of their session (this also serves as a filter to ensure you spend time only on those people who are committed to showing up!).
An ability to file the information from the session prep form (above) into the prospect’s client notes so that you, as the coach and sales person, can be prepared in advance for the upcoming conversation.
An online client agreement at the ready, in advance of the sample session, so you can leverage a “yes” when your prospect is ready to get started. This client agreement form should include:
An electronic, “I agree” button, so when a prospect says, “yes,” you can immediately move him or her into action, supporting the decision to go for getting the results they most desire.
An easy way for you to ask for and receive money from your new client so you can leverage his or her “yes.”
An automated onboarding sequence that gets them engaged. This should include autoresponders that deliver the welcome packet and any other welcome emails!
The Attraction Stage is all about getting organized before you attract clients. So here are four steps to doing so:
Step One. Set up an online calendar where prospects can book their sample sessions. Be sure that it incorporates automated, branded appointment reminders that are time zone specific.
Step Two. Create a session prep form that asks your prospects five simple questions, so they can prepare, and so you can prepare (by reviewing their answers).
Step Three. Set up an online client agreement with an electronic “I agree” option.
Step Four. Integrate an easy, automated payment option for your new clients to get started as soon as they accept your online agreement.
One quick note here, before you take action on this exercise: when you use various technologies to implement each of these elements, overwhelm can get pretty intense. The more technology platforms you use in your business, the more of your time, money, and attention is put into managing the back end of your business, into being the go-between for the different technologies that don’t talk to each other. That’s why we recommend using one, integrated platform that can accomplish all of these things, so the back end of your business can operate like a well-oiled machine.
Please allow us a moment to brag:
The Coaches Console is that platform: it integrates all these elements in one place and makes it so easy for coaches to streamline and automate all of these very important pieces—without overwhelm!
Attraction Stage Mantra. When Preparedness Meets Opportunity, Success is Inevitable.
Complete the exercises in this post, and then move on to the next stage, The Evolution Stage. (This is where you onboard your clients and give them the exquisite customer support they need to create the results they want—and to become your raving fans!)
Watch your inbox for the next article in this series, which gives you everything you need to know about navigating The Evolution Stage.