Guest Post by Jeanna Gabellini
Many entrepreneurs dream of doing what they love and getting highly paid for it. Not me. I was so off-my-rocker excited about the process of coaching that I left my first coaches training session ready to coach the world.
The money part came later for me. I soon had more clients than I could keep straight, and I knew something needed to shift about my business model.
Attracting your ideal clients at the fees you truly desire is totally possible. You don’t even have to be good at selling.
It truly comes down to attraction, which is more focused on the being rather than the doing. When how you’re being is aligned with a business full of rock star clients, you will end up marketing in your most ideal way.
Here’s my new-school golden rules for attracting high-paying clients:
1. Know your desired outcome and how you want to feel before you exchange a single word (spoken or written) with your potential clients.
2. Be unattached to IMMEDIATE results. If the client says YES tomorrow or next year, it will still be exciting.
3. Connect to your Inner Business Expert; it trumps ANY sales strategy.
4. Realize you don’t NEED anyone or any client. When you need them, you begin to move into disconnection and lack. You say and do things that feel wimpy and desperate.
5. KNOW who your ideal client is. I mean really know who would make you say, “HELL YES, I want to play with you!” Be strong enough to say no to anyone who doesn’t fit the criteria.
6. Be aligned with your pricing. Forget what the market will bear and what your competitors charge. The only thing that matters is that you are happy with your pricing.
7. Focus on end results and how it will be when your pipeline is full of those clients who pay you what you desire. We put so much energy on HOW we will attract them that we go into our mental mind… not attractive. Leave the how to the universe, please.
Creating a buzz around what you do is pretty simple in essence. Buzz is created by how excited you are about what you offer.
If you stay in the power of the passion, you will be connected to your Inner Business Expert, which will lead you to the perfect people, ideas, promotional copy, and the perfect words to say to your ideal peeps!
Never, ever get caught up in the how and what to say. When you are connecting to your potential client’s heart and your ears are wide open, clients will be waiting in line for you. No matter how high your prices. Really.