I’ll never forget that lunch. It was one of the most gut-wrenching days of my early career. I was brand new in my business and the steady revenue hadn’t kicked in yet. I had expenses and my debt was increasing quickly. But I just knew this business was going to work!
At lunch one day I was talking with my father (who is one of the most amazing men I know) and was sharing my financial struggles with him. And he, as only a dad can do, tilted his glasses to the tip of his nose, peered over the top of the rims and said to me “Melinda, it’s simple. Your outgo is more than your income. You just need to get a job.” UGH! Did he really just say that to me?!?! I mean my greatest hero, my raving fan, my true believer…. Really? He just stopped believing in me and my dreams?? Yep, he sure did! It was like a knife in my heart slicing out my dreams. Now, my father, at the time, meant that in deep love and in support of making sure I was taking care of myself while pursuing my dreams, but I couldn’t hear that until the gift of hindsight had kicked in. That day at lunch, when those words came from my dad’s mouth, the only thing I heard was “give up on your dream Melinda, it’s no use.” I stood up from the table and with every ounce I had in me I looked at my day, said a few choice swear words and said to him “oh yeah, watch this!” In the coming months, I made darn sure I had my shit together in the back end of my business so there was no way I was going to fail. Failure was not an option!
And I knew that to the degree I had my back end set up, the systems and processes in place, the way I set myself up to support my clients so I could over-deliver, making sure I had the mechanisms in place to make it easy to grow my list by leaps and bounds (not just by one or two here and there) … I knew that to the degree I had systems and an infrastructure in place to support everything necessary to grow my list, get clients and make money, that I would experience that same degree of success! While most of my colleagues were focusing on the latest marketing fad, I was focusing on the back end of my business being so organized, streamlined and automated that it didn’t require much of my time to handle it all so I could eventually spend more focusing on marketing and working with my clients – instead of like my colleagues, scrambling around behind the scenes, highly stressed trying to figure out how to make it all happen. I had already done all that so when I did start marketing, it was like a machine of endless referrals and clients! And in a few short months I had a full practice of 18 paying clients and raving fans that would then refer me tons of new clients into the months and years to come! Because I spent just a bit of time getting my shit organized behind the scenes I was confident I could deliver what I was promising and powerfully serving my clients to get outrageous results. And this, this made all the difference in the months and years to come.
Now I can say thank you to my dad… for in that moment when he, out of deep love, became my greatest naysayer, he became my greatest motivating factor! And because of that single moment in history, and me taking on the challenge, my business is now well beyond the 7-figure mark and I’m supporting thousands of other coaches to do the same!
In fact, I’m offering a free Masterclass to share what I learned with you as well – The Truth Behind the Business of Coaching: The Step-by-Step Guidance and Magic Behind an Easy Breezy Coaching Business. Click below to reserve your free spot and join me as I share with you the 3 secrets successful coaches implement to create a thriving business that runs itself. Plus, I’ll be taking you behind the scenes so you know the TRUTH about what it really takes behind the scenes to make all the magic of your business happen… And when you implement the 1 strategy I’ll be sharing during this free masterclass, it will be way easier and less time consuming than you think!
So, click on the link below and reserve your free spot on this upcoming Masterclass.
(and be sure to tell your friends to join too! They’ll thank you for it, i promise)