In the coaching space, we talk a lot about fear, don’t we?

We talk amongst ourselves about how fear can prevent us from building the coaching businesses of our dreams.

And we talk with our clients about how living from a space of fear can prevent them from achieving their biggest goals.

Even so, in the months preceding The Coaches Console’s first-ever live event, Lifestyle LIVE! I found myself experiencing it: fear!

I was scared about whether my team and I would be able to pull off a live event. We’re great at virtual launches and promotions, trainings, and community, but we’d never gone LIVE.

We didn’t know what we didn’t know, and I did not want to get to the end of the event and think, “If only we’d done this one thing, we could have been successful.”

Then I had an epiphany:

I could turn fear into motivation.

Not knowing what you don’t know is not an excuse for failure, and I became motivated—absolutely determined!—to put the pieces in place to make Lifestyle LIVE! a huge success.

One of the strategies we employ for every project is “Focus Forward,” where, in advance of the project we sit down and map out all the potential pitfalls—and their possible solutions. We did that with Lifestyle LIVE! and that played a huge role in turning fear into motivation.

Here are the Top Ten scariest things about hosting live events—and how I used them to get and stay motivated:


Will I have created content that will create transformation for folks that attend?

This was my greatest source of motivation. No matter what new program we offered for people to continue the work, I wanted the people who trusted me and my team with their time and investment to have the best experience possible—and to be empowered to create a great transformation simply because they attended.


How would I manage the thousands of details necessary to plan, prepare for, and produce a live event EXPERIENCE?

For four months, I focused! My team and I poured all of our time, energy, attention and resources into creating content, producing materials, mapping out the experience and pulling it all together. In many cases, we didn’t know what we didn’t know because we had never done a live event before. So I brought in some folks who were experts and passionate about creating stellar live event experiences. Their team taught and guided our team to plan, prepare, and produce the epic experience that it was. Their expert knowledge became our source of motivation.


After I’ve poured my heart and soul into the content and preparation, will I hear anyone say, “Is that all you’ve got for us?”

Instead of coming from a place of fear and jam-packing the event with content, though, I did the opposite: I left space for the magic to happen, for attendees to ask any questions they had. This empowered them to get exactly what they wanted out of the event—and it gave me the confidence that I wouldn’t hear that dreaded question when it was over.


Will I fall on my face during an onstage dance break?

I just had to trust myself and the Universe on this one! I have good practice dancing and moving in the three-inch heels and heeled boots I wore (I know—so not practical!), and I knew I’d roll with the punches.


Will I hear crickets when it’s time for people to sign up for the new program I was offering?

Again, I had to trust the Universe—and my preparation. I had to trust that I was providing the right content and the right experience, so that when I invited people to join me for a program, the ideal clients for that program would accept my invitation … and they did!


Will I be able to fill the time with the content I prepared? Will I be able to share all my content without running over the time I allotted for each session?

As I mentioned above, I left space in the schedule for the magic to happen. Rather than filling every.single.minute with content, I left breathing room. And it worked out perfectly! I was able to cover everything I wanted to cover, and attendees were still able to personalize their experiences by asking questions that came up. I call it “reading the room,” and it enabled me to provide not only great content but also a great experience to the precise people in the room, relevant to the precise spots they were at in their lives and businesses.


What if we have severe weather that prevents people from showing up?

One element of determining our location for this event was mapping out where bad weather was highly unlikely. So planning and preparation minimized the chances of bad weather, significantly. After that, it’s about letting go of control. There’s nothing I can do about the weather. Instead, I chose to focus on what I could control, which was providing a great experience for the people in the room.


Will our folks like the speaker we lined up?

We did tons of due diligence before lining up our speaker, Pete Vargas. We worked to ensure we had the ideal attendees in the room, and when someone referred us to Pete, we got references and reviewed the materials he planned to share with our folks to make sure his presentation, style, and message matched ours. Then, again, I had to let go and trust—and it turned out great!


Will this “expensive experiment” pay off?

A live event requires a huge monetary investment—with no promise of impending revenue. Living in that space is an intense emotion to balance, especially because there have been a few times in business where we didn’t have the cash flow to take the step we wanted or needed to take for our growth. As we planned and prepared for the event, we reviewed our numbers weekly (with an emphasis on the RIGHT numbers: registrations, attendees, expenses, liabilities, etc.). This helped us make smart, quick decisions about whether items were “nice,” “necessary,” or “neither,” and whether they lined up with the end result we were going for: a great experience for our attendees. “The best possible experience” was way too expensive for our first live event. So we got creative and minimized our budget (which was still a significant investment). And in the end, I’m confident we gave people that GREAT experience we strove for. As we focused on numbers and providing a great experience, most of my fear subsided because I knew it was likely that people would sign up for the program we were offering—and we’d make money back.


Will I lose my voice?

In the days leading up to Lifestyle LIVE! there was a flu epidemic in our community. This definitely motivated me to stay focused and stay healthy! I used this as a motivator to ramp up my own self-care leading up to and during the event so I could be at my best and bring my best to everyone in attendance. I stopped going out and meeting up with people in person, but I still developed a slight cough, which I nursed throughout the event (by gargling my dad’s concoction of apple cider vinegar, lemon, honey, ginger, and salt each morning and night and on every break).

In conclusion …

Lifestyle LIVE! went off without a (major) hitch, and I attribute much of it to our “Focus Forward” strategy, and to bringing in experts to guide us and educate us in terms of what we didn’t know we didn’t know. Both of these make “scary” things less scary, and help us brainstorm great ideas from a solution-oriented place.

I’d love to hear from you … what fears are holding you back from something important right now? Let me know, and I’ll respond personally.